Shein’s camisole and, right, Tracy Garcia’s ” She wishes laws could be implemented to stop this happening, but concedes: “A lot of money is involved so that’s very complicated.” Transformations by Tracy She wishes more could be done to educate people about fast fashion, “because nobody is talking about this major problem to young people or to people in general while this is one of the biggest issues currently. So I was more angry about this system than about the copy problem.” That is more than catastrophic and frightening. The problem is the environmental and human impact they have. Seeing a hyper-fast fashion behemoth copy their designs left Dewet “more angry about their way of producing than about them copying our designs … that’s not the main problem. The mother-and-daughter business, based in northern France, offers handmade-to-order garments using vintage fabric or surplus from French couture houses, designers or factories. ![]() I didn’t answer because they had already stolen the designs, plus I won’t ever work with a fast-fashion brand.” A few months later, more MaisonCléo designs were copied. Months later, Shein got back in touch, “asking if we could make a collaboration together … ‘You make the designs, we make the clothes’. But it was only after Diet Prada – an Instagram account with 3.4 million followers that acts as fashion watchdog – posted about the case that Shein responded and removed the pieces from its website. These included its “Angèle” white off-the-shoulder blouse with three-quarter puff sleeves and ruffled cuffs, and its “Anne” off-white cropped blouse in textured fabric with bows.ĭewet was sad but “not surprised unfortunately, as it’s the way fast-fashion brands operate”. In 2019 Marie Dewet, founder of French fashion label MaisonCléo, received messages on social media from clients saying that Shein had copied some of its designs. ![]() An expanded US product review team and investment in image recognition technology had, it said, led to a “double-digit percentage-point decline in infringement claims” from 2021 to 2022. Shein said it had taken steps to prevent infringement, including by its suppliers and marketplace sellers. Approached for comment, a company spokesperson said Shein “takes all claims of infringement seriously”, adding: “It is not our intent to infringe anyone’s valid intellectual property and it is not our business model to do so.” ![]() The Observer has spoken to three other independent designers who say the fast-fashion juggernaut has stolen their designs. In the same month, three independent designers, Krista Perry, Larissa Martinez, and Jay Baron, filed a suit in the US alleging that Shein sold “exact copies” of their work and that doing this is “part and parcel of Shein’s ‘design’ process and organizational DNA”. This July, in an unusual example of one fast-fashion retailer suing another, Swedish brand H&M filed a copyright lawsuit in Hong Kong against Shein, part of a row that has apparently been running for two years. Shein, which was founded in China in 2008 and now ships its extremely cheap clothes to more than 150 countries, is fighting a growing number of copyright complaints. ![]() The luxury label, which is based in LA, alleges that Shein has been selling accessories with a cross-and-dagger design that are “identical with substantially indistinguishable from” its own products. Online hyper-fast fashion company Shein was last week hit by yet another lawsuit for copyright infringement, with the latest complaint brought by accessories and apparel brand Chrome Hearts.
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